In recent years, tobacco and nicotine products like electronic cigarettes (e-cigarettes) and hookah (also known as hubbly bubbly, shisha or waterpipe), have become increasingly popular, especially among young adults globally and in South Africa. Concerningly, these products are often marketed as less harmful alternatives to conventional  cigarettes and as trending products among their peers.

This study explored university students’ exposure to the marketing of e-cigarettes and hookah in South Africa. Prevalence of use, as well as knowledge, attitudes, and perceptions (KAP) about e-cigarettes and hookah were also explored among this population.

View the complete Prevalence of Use and Exposure of Young Adults to Electronic Cigarette and Hookah Advertisement and Marketing in South Africa Report